Jonathan Bohlmann


Dr. Jonathan Bohlmann is a Professor of marketing and innovation in the Poole College of Management. He is an expert in innovative new product strategies, game theory applications to marketing, group decision modeling, order-of-entry strategies and incumbency, and strategic decision-making. He researches first-mover advantage, innovation adoption, and internet pricing strategy. Dr. Bohlmann has had his work on product innovation and marketing published in leading marketing journals, including Journal of Marketing, Journal of Marketing Research, and Marketing Science.